Promoting peace & unity; The Eagle Schnapps’ Ojude Oba Perspective

From all stations of life; high, low, young and old, the Ijebu people came to pay homage to the King , the Awujale of Ijebuland, Oba Sikiru Adetona the paramount ruler. This is the essence of the Ojude Oba.

 

This age-long Festival, which has been celebrated for over 120yrs, has been a melting pot of culture, tradition, fashion and tourism. This year, the Ojude Oba was not any different. The Sons & Daughters of Ijebuland paid homage to their king through their Regberegbe (Age group).

The highlight was the majestic horse riding displays by the warrior families, which brought excitement into the arena.

Interestingly, the theme of Ojude Oba 2017 was Ojude Oba –A Rich heritage for Ijebu unity .The display of Unity was quite evident in the way the Regberegbes came together to honor the Awujale.

Despite the event falling on a Sunday, Christians &Muslims turned up at the Arena.  Corporate bodies extended their arms of friendship to their teeming
Customers. It was not uncommon to see people making friends and developing meaningful long lasting relationships. In this environment, strife and war can hardly thrive.

As the chairman of the Ojude Oba festival planning committee, Otunba W.O. Osunusi said,” we are convinced the Ijebu Model is worth bequeathing to the Nation that is constantly in search of Peace and harmony”.

The Head of Marketing, Intercontinental Distillers Limited, Mobolaji Alalade said” Cultural Festivals unite us as a people.It reminds us who we are, where we are from and the values we hold dear. Eagle Schnapps as a Brand will continue to promote and help people appreciate our Culture”.

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Eagle Aromatic Schnapps pay visit to the Alake of Egbaland

Eagle Aromatic Schnapps, Nigeria’s leading prayer drink, in its usual tradition of promoting culture, paid a visit to the Alake of Egbaland, Oba Michael Adedotun Gbadebo recently.

The visit, which was to pay homage to the King and thank him for the immense contribution to the relaunch of the Brand recently, was led by the Head of Marketing, Mr Mobolaji Alalade.

The Monarch poured libation with the Eagle Schnapps and prayed for the peace and well being of those present; he also said a prayer for Nigeria, asking that her economic fortunes should improve.

 

Mr Mobolaji Alalade said that Eagle Schnapps would continue to embark on activities which would ensure that our tradition and Culture are preserved.

The Alake’s Palace is a testament to the rich culture and wealth of the Egba people.

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EAGLE SCHNAPPS BRINGS YOU SIGHTS OF THE ORANYAN FESTIVAL IN OYO

The annual Oranyan/Oranmiyan Festival is an event held in Oyo in the ninth month of the year. The festival has its origin from Oranmiyan, Oduduwa’s grandson, who founded the Oyo Empire in the fifteenth century. The Empire grew to become one of the largest in West Africa. Its strength, gained from the empire’s organizational skill, was used to prosecute many wars through which the empire was able to expand its territory, while its wealth was gained from trading.

The old Oyo Empire was the most politically significant state in the region from the mid-fifteenth to the late eighteenth century, holding sway not only over most of the other kingdoms in Yorubaland, but also over nearby African States. Notable among which is the Fon Kingdom of Dahomey in the modern-day Republic of Benin.

Despite the collapse of the old Oyo Kingdom, the people of Oyo have remained blessed and a force to reckon with in Yorubaland. The Oranyan festival is held in honour of the first ever Alaafin of Oyo, Oranmiyan. The festival is also used to remember great Yoruba heroes. This year, the event was supported by Eagle Aromatic Schnapps, a brand at the fore front of promoting tradition and culture from the stable of Intercontinental Distillers Limited. The Alaafin of Oyo, Oba Lamidi Olayiwola Adeyemi III, while receiving the Intercontinental Distillers Limited team during the Oranmiyan festival, stressed the importance of knowing and celebrating past heroes. He further added that the celebration of culture was neither fetish nor against civilization norms but rather enables people appreciate their ancestors and connect with their roots and heritage. According to him, this is the fifth year of celebrating the Oranyan Festival in Oyo state.

Activities held during the week-long festival include an International Press Conference, visits to cultural sites, exhibitions and Yoruba quizzes. The festival had a day set aside for welcoming back Yorubas in Diaspora called the Gbegiri day. The grand finale included beautiful Masquerade displays from Dahomey. The Head of Marketing of Intercontinental Distillers Limited, Mr. Mobolaji Alalade said Eagle Schnapps is at the forefront of promoting culture and tradition hence the brand’s partnership with one of the biggest festivals held in the Yorubaland. Furthermore, Eagle Schnapps is a drink used to pour libations to our ancestors. Visitors also had the opportunity to experience the brand via sampling.

3CL EAGLE SCHNAPPS WEARS EXCITING NEW LOOK

Intercontinental Distillers Limited, makers of Chelsea Dry Gin, Squadron Dark Rum, etc has relaunched the 3CL Eagle Schnapps. This was done in various markets including Ojuwoye in Mushin, Oke-Arin in Lagos, Sango Market in Ogun and Agbeni Market in Ibadan with fanfare.

The Head of Marketing, Mr Bolaji Alalade describes the relaunch as a necessity. According to him, the brand has been refreshed and consumers can now enjoy a better drinking experience. He added that the new look affords the brand a better interaction with the consumers.

He said a lot of marketing research and innovation had gone into the new 3CL Eagle Schnapps and he encouraged their trade partners to stock up as it will yield the desired dividends.

The Iyaloja General, Odi Olowo Ojuwoye LCDA, Mrs Mufuliat Adebunmi  thanked the management of IDL for bringing the event close to the trade and wished the brand greater heights. The relaunch involved music, dance, drama and games which afforded opportunities to traders and passers-by of the various market places and so many of them went home with several gifts such as Pens, T-shirts and Buckets. A random pick from the audience got the chance to show off great talents and were rewarded for it.

The relaunch not only presented the new face of the 3cl Eagle Aromatic Schnapps, but it also offered a very warm embrace to consumers and everyone able to sample the relaunched brand in appreciation of their patronage and acceptance of the brand.

IDL HOSTS EVER GREEN NIGHT AT THE LAGOS COUNTRY CLUB

The spirit of the late martyr, Valentine came upon the Lagos Country Club Ikeja when Intercontinental Distillers Limited (IDL) spread their wings of generosity over the club at an event tagged, “Evergreen night with IDL”.  The on-going partnership between the Club and Intercontinental Distillers Limited, makers of top choice quality drinks, was taken up a notch as the organization played host to members of the club, stirring up the place with old Nigerian hits.

The President of the Club, Mr Kayode Muniru Moradeyo expressed his gratitude at the progression of the partnership between the club and the organization, He said that the Club is a family and “members – only” club and the number of people that come in are closely knit.  Events like these further knits us together he added.

The Head of Sales IDL, Hope Gbagi said that the reason for sponsoring the event was to create a buoyant and robust atmosphere for unwinding and fun for the Club members.

According to the Chairman, Mr Moradeyo, the Club’s Partnership with IDL has been going on for a long while and Intercontinental Distillers Limited has been a back support to many events at the Lagos Country Club such as The New year’s party and New Member’s Night.

With the bubbly ambience, great Brands like Action Bitters, Veleta Fruit Wine, Chapeau, a whole cow hanging at the Barbeque stand and a DJ, the mood was above ground level, and club members gyrated late into the night.

EAGLE SCHNAPPS VISITS THE OONI OF IFE

The ancient town of Ife came to life at the handover of the staff of office to the new Ooni, Oba Adeyeye Enitan Ogunwusi.

From all walks of life they came, the poor and the rich, the old and the young, the titled and their loyal subjects. Many could not gain access to the hall where the actual ceremony took place but they were not left out of the excitement.
Eagle Schnapps, the brand at the forefront of promoting tradition, thrilled the teeming crowd at its stand strategically located in front of the big screen projecting the event from the hall. Visitors to the stand were treated to beautiful displays and had the opportunity to participate in mini competitions. Loads of gifts such as Eagle Majesty, branded pens, recharge cards and Eagle branded round neck t-shirts were given out.

The Assistant Brand Manager, Eagle Schnapps, Gbemileke Lawal, said that in line with the brand’s objective to be at the fore-front of upholding cultural value and preaching respect for tradition, this has been backed up with our unflinching support for the Coronation ceremony for 51th Oni of Ife, Oba Adeyeye Enitan Ogunwusi, Ojaja II, The Imperial Paramount ruler, has promised to orchestrate the need for job creation and youth empowerment, this our brand and indeed our company; IDL is proud to associate with.

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IDL BUILDS BLOCK OF CLASSROOMS FOR ITS HOST COMMUNITY

As part of the Corporate Social Responsibility efforts of the Intercontinental Distillers Limited, makers of top choice quality drinks, the company recently, donated a block of 4 classrooms and 2 offices to a secondary school in one of their host communities, Ilogbo – Asowo in the Ado Ota local Government of Ogun State.
The Managing Director of Intercontinental Distillers Limited Engr. Patrick Anegbe said in his speech that the gesture was a way of identifying with the progress of the community. He added that it was IDL‘s hope that the project would go a long way in improving the standard of education in that area.
His Royal Highness, Oba Samuel Ojugbele the Oba of Ilogbo, during the handover of the project, said it was a dream come true for him and he could not have wished for a better birthday gift .He further added that before this gesture by IDL, students were sometimes as many as 100 in a class, but with the completion of the new block of classrooms, pressure would be eased from the existing structures. He thanked the organization for the love it had shown and urged other companies to emulate gesture.
The Chairman of the Ogun State Teaching Service, Otunba Timothy Adebowale asked the students to take advantage of the new learning facilities to better themselves. The commissioning of the block of classrooms coincided with the 72nd birthday celebration of the Oba.