Eagle Schnapps enjoys the Mbaise hospitality.

 

Have you been to Mbaise in Imo State? It has 95 autonomous communities and boasts of over 3 million people.
Beautiful, lush, welcoming, friendly, hospitable are common  adjectives that describe the culture-loving people of Mbaise.

Eagle Schnapps, Nigeria’s authentic schnapps for culture and tradition experienced these first hand, when its delegation visited Umunneato community in the culture-rich Mbaise area, under the traditional ruler-ship of His Royal Highness Eze Leo Nwokocha .

Ogologo ndu diri ndi Mbaise !

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Eagle Schnapps celebrates Ofala Festival with the people of Onitsha Kingdom

                              

Eagle Schnapps, Nigeria’s No. 1 prayer drink joined the good people of Onitsha to celebrate the Ofala Festival. The Ofala Festival, an age long tradition of the Onitsha Kingdom, celebrated only once a year, precisely in the month of October, the period that is the climax of the celebration of the New Yam. Four days before the festival, the Obi goes into seclusion. He retreats to commune with his ancestors, and to thank them for protecting him and his subjects for the past one year as well as pray for peace and prosperity in the year to come. At the end of the retreat, the Obi emerges during the Ofala to bless his subjects and say prayers for the community.

                                                         

Ofala is celebrated annually beginning from the coronation of the Obi to his death, the latter of which is called “the last Ofala”. One of the highlights of the festival is the appearance of the Obi in his Ofala Regalia. A cannon shot announces the entrance of the Obi who is usually dressed in ceremonial robe and carries a bronze sword on his hand; he walks to the sides of the arena or a third of the arena acknowledging the cheers of the gathering. The Obi then retires and subsequently, the Red Cap Chiefs pays homage to him according to seniority, thereafter, both the Obi and the Chiefs reappear after the firing of another cannon shot. During the second appearance, the Obi dances in the arena, something that is rarely seen and his steps cover more distance than the first appearance. Then the visiting chiefs and guests pay homage to the Obi.

 

                                                          

 

Ofala is celebrated annually beginning from the coronation of the Obi to his death, the latter of which is called “the last Ofala”. One of the highlights of the festival is the appearance of the Obi in his Ofala Regalia. A cannon shot announces the entrance of the Obi who is usually dressed in ceremonial robe and carries a bronze sword on his hand; he walks to the sides of the arena or a third of the arena acknowledging the cheers of the gathering. The Obi then retires and subsequently, the Red Cap Chiefs pays homage to him according to seniority, thereafter, both the Obi and the Chiefs reappear after the firing of another cannon shot. During the second appearance, the Obi dances in the arena, something that is rarely seen and his steps cover more distance than the first appearance. Then the visiting chiefs and guests pay homage to the Obi.

Amongst the guest that the current Obi, His Majesty, Nnaemeka Alfred Ugochukwu Achebe received was the Eagle Schnapps team led by the Mobolaji Alalade, Head of Marketing, Intercontinental Distillers Limited, makers of Eagle Schnapps. Alalade congratulated the Obi and the entire Onitsha Kingdom on the success of another Ofala Festival. He prayed for the peace of the people and the long reign of the Obi in good health. He said that Eagle Schnapps would in the spirit of the “Spirit” continue to promote and support tradition and culture. Guests to the Eagle Schnapps stand at the festival enjoyed beautiful culture display and went home with exciting prizes.

 

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IDL rewards trade partners, repackages Bull London Dry Gin

Bull Dry Gin Re-brand

 

Intercontinental Distillers Limited; makers of Chelsea Dry Gin, Action Bitters and Veleta sparkling Fruit drink have held their annual Distributors’ award Programme in Abeokuta.

The Award ceremony is designed to appreciate the efforts of their Distributors who played a major role in getting their products to the final Consumers.

Mrs Yemisi Adewusi, MD of YTT Distribution LTD and wife of popular Film Maker Gbenga Adewusi, emerged the Company’s overall best Distributor going home with mouthwatering packages as reward for her performance while Emma Ogbata & Sons and Ogbohu Enterprises came 2nd and 3rd respectively.

Winners

Intercontinental Distillers Limited also used the platform of the Awards to unveil the repackaged Bull London Dry Gin and launch of the new DeRok Chocolate Flavoured Liqueur.

Mr. Mobolaji Alalade, Head of Marketing said these Brands will bring excitement and inspiration to Consumers. He added that the Bull London Dry Gin has been formulated with extra strength while Consumers who take the DeRok Chocolate will be indulging in a rich chocolaty experience.

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Promoting peace & unity; The Eagle Schnapps’ Ojude Oba Perspective

From all stations of life; high, low, young and old, the Ijebu people came to pay homage to the King , the Awujale of Ijebuland, Oba Sikiru Adetona the paramount ruler. This is the essence of the Ojude Oba.

 

This age-long Festival, which has been celebrated for over 120yrs, has been a melting pot of culture, tradition, fashion and tourism. This year, the Ojude Oba was not any different. The Sons & Daughters of Ijebuland paid homage to their king through their Regberegbe (Age group).

The highlight was the majestic horse riding displays by the warrior families, which brought excitement into the arena.

Interestingly, the theme of Ojude Oba 2017 was Ojude Oba –A Rich heritage for Ijebu unity .The display of Unity was quite evident in the way the Regberegbes came together to honor the Awujale.

Despite the event falling on a Sunday, Christians &Muslims turned up at the Arena.  Corporate bodies extended their arms of friendship to their teeming
Customers. It was not uncommon to see people making friends and developing meaningful long lasting relationships. In this environment, strife and war can hardly thrive.

As the chairman of the Ojude Oba festival planning committee, Otunba W.O. Osunusi said,” we are convinced the Ijebu Model is worth bequeathing to the Nation that is constantly in search of Peace and harmony”.

The Head of Marketing, Intercontinental Distillers Limited, Mobolaji Alalade said” Cultural Festivals unite us as a people.It reminds us who we are, where we are from and the values we hold dear. Eagle Schnapps as a Brand will continue to promote and help people appreciate our Culture”.

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Eagle Aromatic Schnapps pay visit to the Alake of Egbaland

Eagle Aromatic Schnapps, Nigeria’s leading prayer drink, in its usual tradition of promoting culture, paid a visit to the Alake of Egbaland, Oba Michael Adedotun Gbadebo recently.

The visit, which was to pay homage to the King and thank him for the immense contribution to the relaunch of the Brand recently, was led by the Head of Marketing, Mr Mobolaji Alalade.

The Monarch poured libation with the Eagle Schnapps and prayed for the peace and well being of those present; he also said a prayer for Nigeria, asking that her economic fortunes should improve.

 

Mr Mobolaji Alalade said that Eagle Schnapps would continue to embark on activities which would ensure that our tradition and Culture are preserved.

The Alake’s Palace is a testament to the rich culture and wealth of the Egba people.

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Confam Bitters Schnapps enters the Nigerian market with a bang!

Confam Bitters Schnapps, a Brand from the stable of Intercontinental Distillers Limited, was launched recently into the Nigerian market at the busy Ojuwoye market in Mushin, Lagos amidst pomp and pageantry. The event was graced by some distributors of the company, market union leaders and popular female Juju musician St. Janet who sang to the delight of the Consumers present.

According to Mr. Mobolaji Alalade, Head of Marketing, Intercontinental Distillers Limited, Confam Bitters would bring a total revolution to the bitters market.

With its alcohol content at 28%, Confam Bitters will deliver on all the benefits of taking Bitters while still offering a good “Bitters experience”. It is expected to be found in major markets, neighborhood retail shops, bars and all other leisure destinations where young men and women have a relaxing time.

Confam Bitters Schnapps stands out with a leafy dark green pack and a symbol of “thumbs-up” on the design. It comes in a variety of sizes: 5cl, 10cl and 37.5cl.

Random Consumers at the Market square were selected to sample the new Confam Bitters Schnapps and they all gave compliments to the new Bitters. Distributions had begun and free samples were shared around the market.

The launch of Confam Bitters Schnapps not only presented the Nigerian market with a new Bitter, but it also offered the people what they want, low alcohol content and effective herbal attributes.

Watch out for the Confam train which will come to a bar near you (Lagos – Ogba, Ikotun, Egbeda; Ogun – Sango, Pansheke, Lafenwa; Ibadan – Bodija, Challenge; Ondo – Owo; Benin – Ekpoma; Warri – Epa and Wuye).

Consumers can look forward to the exciting promotions which the Confam Girls will carry along.

 

 

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