Promoting peace & unity; The Eagle Schnapps’ Ojude Oba Perspective

From all stations of life; high, low, young and old, the Ijebu people came to pay homage to the King , the Awujale of Ijebuland, Oba Sikiru Adetona the paramount ruler. This is the essence of the Ojude Oba.

 

This age-long Festival, which has been celebrated for over 120yrs, has been a melting pot of culture, tradition, fashion and tourism. This year, the Ojude Oba was not any different. The Sons & Daughters of Ijebuland paid homage to their king through their Regberegbe (Age group).

The highlight was the majestic horse riding displays by the warrior families, which brought excitement into the arena.

Interestingly, the theme of Ojude Oba 2017 was Ojude Oba –A Rich heritage for Ijebu unity .The display of Unity was quite evident in the way the Regberegbes came together to honor the Awujale.

Despite the event falling on a Sunday, Christians &Muslims turned up at the Arena.  Corporate bodies extended their arms of friendship to their teeming
Customers. It was not uncommon to see people making friends and developing meaningful long lasting relationships. In this environment, strife and war can hardly thrive.

As the chairman of the Ojude Oba festival planning committee, Otunba W.O. Osunusi said,” we are convinced the Ijebu Model is worth bequeathing to the Nation that is constantly in search of Peace and harmony”.

The Head of Marketing, Intercontinental Distillers Limited, Mobolaji Alalade said” Cultural Festivals unite us as a people.It reminds us who we are, where we are from and the values we hold dear. Eagle Schnapps as a Brand will continue to promote and help people appreciate our Culture”.

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Eagle Aromatic Schnapps pay visit to the Alake of Egbaland

Eagle Aromatic Schnapps, Nigeria’s leading prayer drink, in its usual tradition of promoting culture, paid a visit to the Alake of Egbaland, Oba Michael Adedotun Gbadebo recently.

The visit, which was to pay homage to the King and thank him for the immense contribution to the relaunch of the Brand recently, was led by the Head of Marketing, Mr Mobolaji Alalade.

The Monarch poured libation with the Eagle Schnapps and prayed for the peace and well being of those present; he also said a prayer for Nigeria, asking that her economic fortunes should improve.

 

Mr Mobolaji Alalade said that Eagle Schnapps would continue to embark on activities which would ensure that our tradition and Culture are preserved.

The Alake’s Palace is a testament to the rich culture and wealth of the Egba people.

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Confam Bitters Schnapps enters the Nigerian market with a bang!

Confam Bitters Schnapps, a Brand from the stable of Intercontinental Distillers Limited, was launched recently into the Nigerian market at the busy Ojuwoye market in Mushin, Lagos amidst pomp and pageantry. The event was graced by some distributors of the company, market union leaders and popular female Juju musician St. Janet who sang to the delight of the Consumers present.

According to Mr. Mobolaji Alalade, Head of Marketing, Intercontinental Distillers Limited, Confam Bitters would bring a total revolution to the bitters market.

With its alcohol content at 28%, Confam Bitters will deliver on all the benefits of taking Bitters while still offering a good “Bitters experience”. It is expected to be found in major markets, neighborhood retail shops, bars and all other leisure destinations where young men and women have a relaxing time.

Confam Bitters Schnapps stands out with a leafy dark green pack and a symbol of “thumbs-up” on the design. It comes in a variety of sizes: 5cl, 10cl and 37.5cl.

Random Consumers at the Market square were selected to sample the new Confam Bitters Schnapps and they all gave compliments to the new Bitters. Distributions had begun and free samples were shared around the market.

The launch of Confam Bitters Schnapps not only presented the Nigerian market with a new Bitter, but it also offered the people what they want, low alcohol content and effective herbal attributes.

Watch out for the Confam train which will come to a bar near you (Lagos – Ogba, Ikotun, Egbeda; Ogun – Sango, Pansheke, Lafenwa; Ibadan – Bodija, Challenge; Ondo – Owo; Benin – Ekpoma; Warri – Epa and Wuye).

Consumers can look forward to the exciting promotions which the Confam Girls will carry along.

 

 

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